Latest In: Consumer Study

Consumer Study Smart Home
Modern home construction in West Virginia

West Virginia Evidently ‘Most Interested’ in Smart Homes

Google search data shows how often homeowners across the US are engaging in smart home-related queries on a…

News April 21
Consumer Study Google Nest Smart Home
Man in baby boomer demographic sitting on sofa and listening to wireless smart speaker. Smart home technology

Boomers Quicker to Use Smart Home Tech Over Other Generations, Poll Finds

Cameras, streaming devices and speakers cited as ‘gateways’ into smart home interest by device owners.

News March 20
Consumer Study Parks Associates RMR Security Monitoring
Inside security monitoring station, subject of consumer study report

Consumer Study Finds Security Monitoring Cancellations Down

Parks Associates notes 38% of Gen Z households with home security monitoring intend to cancel contracts.

News March 10
Consumer Study Homeowner Studies Inflation Reduction Act
Selection of tools aimed at a house positioned on a stack of money meant to convey home improvement desires against an inflation wracked economy.

How Has Inflation Affected Consumer Appetite for Home Improvement?

With economic pressures dogging homeowners, a new trend is developing that may have lasting impacts on the home…

News February 20
Consumer Study
Woman doing yoga to signify strong wellness motivation in the consumer buying process.

Wellness Remains Powerful Motivator in Consumer Buying Patterns

Inflation may have slowed buying, but the desire to do better is driving consumer purchases more than ever.

News December 28
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series
Strategy & Planning Series