Roku Introduces Personalized Row in Live TV Guide

Published: February 20, 2025

Roku boasts that it is making it easier for users to jump into Live TV content with its new personalized row in the Live TV Guide, which is now available to users.

This new personalized live programming row the company points out, provides quicker access to individualized content based on user engagement and brings a broader range of content to the top of the guide, making it seamless to find something to watch. Roku notes that by highlighting the top 10 TV programs that are personalized to individual homeowners, users will never miss a moment of action.

Additionally, Roku will highlight key current events throughout the year for users to tune-in seamlessly.

The company asserts that its latest interface feature is a favorite among Roku users who want to stay up to date on current news, catch the latest sporting events, or enjoy premium live content. The Roku Channel now offers over 500 live TV free channels with live local news, sports coverage, trending movies and shows, kids’ TV, Roku Originals and more.

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