Nice Introduces Value-Driven Linear 621 Garage Door Opener

Published: February 12, 2025

Smart home control company Nice is launching the Linear 621 garage door opener, which the company markets as a reliable, value-driven product without a premium price tag.

The company, with a U.S. headquarters in Carlsbad, Calif., says the 621 is meant to be a robust garage access option with a refined design that prioritizes essential functionality and ease of installation.

According to Nice, the Linear 621 offers a combination of features designed to improve the experience, including integrated LED lighting to illuminate the garage and eliminate the need to replace bulbs.

The company says a built-in battery backup system ensures continued operation for up to three days during power failures, and the device monitors both battery health and charge level, notifying users when a replacement is needed. The 621 garage door opener is available in both chain and belt drive configurations.

Nice further markets the Linear 621 as simplifying the installation process thanks to a modern and durable design that ensures long-term reliability. The opener doesn’t feature smart connectivity, but it can receive firmware updates in the field directly via the nice G.O. app by homeowners or dealers.

This launch comes as Nice celebrates 60 years of innovation for its Linear brand, marking a major milestone in the brand’s legacy of pioneering access solutions. Over the last year, Linear has been transitioning under the Nice umbrella, reinforcing its commitment to delivering whole-home solutions that address the evolving needs of the market. 

Nice partners can order the Linear 621 garage door opener either directly from Nice or through their local distributor.

In a statement, Mark Mattson, senior product manager at Nice North America, said the Linear 621 meets the practical needs of both homeowners and installers.

“The 621 strikes the perfect balance of modern function and affordability to offer easy installation, and long-term dependability without compromise,” Mattson said. “This launch underscores our commitment to innovation within the garage door opener category and reinforces the enduring legacy of the Linear brand as part of the Nice family.”  

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