One Firefly, a marketing agency catering to custom integrators, and Coastal Source, manufacturers of premium outdoor lighting and audio solutions, have announced a partnership and sponsored marketing program for dealers.
Coastal Source is dedicated to helping dealers grow their pipeline, open new revenue opportunities, and educate consumers about outdoor lighting products and systems. As part of this commitment to providing superior dealer support, they’ve provided key partners with sponsored, outdoor lighting-focused integrated campaigns designed and executed by One Firefly.
The crux of the new marketing campaign is to inspire and educate homeowners on how to “light the night” year-round and transform their outdoor spaces. Together, One Firefly and Coastal Source curated an integrated campaign consisting of email, Facebook ads, retargeting ads, live chat, and a cloud-based landing page to help dealers reach new prospects, nurture existing clients, and generate new leads.
This program is free for qualifying dealers and only requires a few minutes to enroll.
“We know the growth potential for the outdoor lighting category is strong, and by supporting our dealers with a proven marketing program like this one, we are helping connect solid and qualifying prospects directly with our dealers,” says Jon Bowman, VP of operations at Coastal Source.
“We are thrilled to partner and work with an industry leader like Coastal Source to help dealers grow their business with marketing,” adds Jessica Weiss, director of marketing & strategic partnerships, One Firefly. “This campaign will offer dealers a fresh opportunity to put the latest outdoor lighting solutions in front of new and existing clients and promote Coastal Source’s industry-leading products.”
More CE Pro News: One Firefly, Lutron Partner for Dealer Marketing Efforts
