The wireless outdoor audio company Soundcast LLC has appointed industry veteran Charity Hardwick as company president.
Since joining Soundcast in 2015, shortly after the sale of the company to Hancock Park Associates, Hardwick has helped execute and lead many of the company’s strategy shifts, including its go to market realignment, sales channel, new product development, and the formulation of a refreshed branding strategy.
With a background in sales, marketing, finance, and many years of business strategy consulting, Hardwick was recruited by the OAC Group. Led by Oscar Ciornei and supported by Bob Dulsky, the OAC Group was brought in by the new ownership to oversee the company’s transition and the development and launch of the entirely new Soundcast VGX product line.
Soundcast President Hardwick: Right Person, Right Time
Hardwick's appointment to the position of president comes during a period of increasing consumer interest in wireless audio technologies. Ted Fourticq, partner of Hancock Park Associates, points out that Hardwick understands the current state of the market and where it is heading in the near future.
“We’ve selected a very strong leader and visionary at a time when Soundcast is transitioning from realignment and development into launch and execution,” says Fourticq.
“The pace of today’s technology has accelerated and become more fluid, and Hardwick has the acumen, vision and ability to accelerate what is working well for Soundcast, and disrupting what needs to change. She has the ability to energize and inspire employees, partners and customers.”
Related: Soundcast Beefs Up VGX Series, Brings DTS Play-Fi Outdoors
“Hardwick is clearly the leader for Soundcast’s future, and she has the unanimous support of the Soundcast team. Soundcast is executing the transition I saw for this company and has been critical in building out the sales and marketing strategy,” adds Oscar Ciornei, of the OAC Group.
“The OAC Group is pleased to have worked alongside Charity during this transitional period, and believe she has the acumen and determination to guide the next phase of this company’s development.”
Hardwick emphasizes she is ready for the challenge that awaits her. “Having personally worked with the brand in a sales capacity for nearly four years, I was able to assess not only many of the core strengths of the Soundcast products, but some of the challenges and opportunities in the market for this product concept.”
“I am focused on accelerating the innovative solutions and high-quality execution our customers expect from Soundcast.”
