Sony Unveils Next-Gen RGB LED Display Technology

Sony says its new proprietary display technology is better than OLED at representing deep blacks and vibrant colors.
Published: March 14, 2025

Sony has unveiled its latest display technology, featuring an independently driven RGB LED system designed for high-end TVs, home theaters, and film production. This innovation allows red, green, and blue LEDs to emit light independently, enhancing color purity and expanding the display’s ability to reproduce a wide color gamut.

To power this breakthrough, Sony has partnered with industry leaders: MediaTek is co-developing the display’s control processors, ROHM is working on the LED drive IC, and Sanan Optoelectronics is collaborating on the LED components.

The company says this technology will be integrated into its consumer TVs and professional-grade displays sometime this year.

RGB LEDs an Entirely New Type of LED Tech

According to Sony, while traditional LEDs TV use pure white diodes that light up layers like a color filter to create an image, RGB LEDs use tri-colored lights that create colors at the source of the panel stack. When used in conjunction with Sony’s proprietary backlight control, this helps the TV fine-tune brightness across the entire screen to capture subtle gradations of light.

The company says this technology delivers a more faithful representation of the filmmaker’s intent, bringing movies and content to life with remarkable accuracy. Sony’s deep roots in the film industry played a key role in shaping this display system, the company says. Having supplied professional monitors for color grading and reference displays in its BRAVIA lineup, the company leveraged its expertise to create a panel that meets the high standards of content creators.

By combining its independent RGB LED drive with proprietary backlight control, Sony says it has optimized color reproduction, ensuring vibrant, nuanced hues even on large screens. The system dynamically adjusts power allocation to each RGB channel based on the scene, enhancing brightness and color without overexposing highlights or losing detail in dark areas.

How That Translates to Performance for Sony TVs

Sony says the system achieves exceptional color performance, covering over 99% of the DCI-P3 color space and approximately 90% of the ITU-R BT.2020 standard.

With peak brightness exceeding 4,000 nits, the display offers the highest color volume in Sony’s history, the company says. The 96-bit high-speed signal processing enhances contrast, allowing deep blacks and brilliant whites to coexist while preserving mid-tone details, which the company says is an area where OLED panels traditionally struggle.

The display also maintains consistent color and brightness across wide viewing angles, reducing color shifts when viewed from the side. By individually controlling the brightness of each RGB LED, Sony says the system prevents “white clipping” in bright areas and avoids “black crushing” in shadows, preserving fine details across the entire image.

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