Sony is unveiling its 2025 BRAVIA lineup of new TVs, projectors, and home audio solutions, enhancing its offerings across its home entertainment products, creating an integrated ecosystem designed to provide homeowners with a higher-end Sony viewing and listening experience in their home theaters.
The Japanese tech giant’s home entertainment releases come shortly after similar announcements from competitors Samsung, LG, TCL and Hisense, all of which are jockeying for a larger share of the premium TV, projector and home audio market.
Since Sony is also involved in the film production industry, the company positions itself and its new BRAVIA products as home theater solutions that bridge the gap between the filmmaker and the viewer and creating an authentic viewing experience, the company asserts.
Sony Adds Flagship BRAVIA OLEDs & Entry-Level TVs
According to Sony, its 2025 BRAVIA TV lineup features three models and sizes from 43 inches to 98 inches: the higher-end, flagship QD-OLED model; the BRAVIA 5 Mini-LED TV, and a new entry-level BRAVIA 2 II.
BRAVIA 8 II
Sony says the new QD-OLED BRAVIA 8 II, available in 55-inch and 65-inch models, is the new flagship OLED TV. It leverages Sony’s XR Processor, XR Triluminous Max color enhancer and a host of other advanced features designed to bring content to life via an increasingly popular display technology.
It wouldn’t be a 2025 TV release without AI-focused marketing, and Sony follows through by saying the XR Processor has an AI-scene recognition system that automatically adjusts the display for the most realistic visuals, similar to how the more recent Samsung and LG displays work.
Other features included in the BRAVIA 8 II are an XR Contrast Booster to control light to show depth and detail, and the Acoustic Surface Audio+ feature designed to emit sound from the right place in the scene.
The BRAVIA 8 II is priced at $3,499.99 for the 55-inch model and $3,999.99 for the 65-inch model.
BRAVIA 5
The largest model in the company’s 2025 TV lineup, is the BRAVIA 5 Mini-LED, which will be available in sizes up to 98 inches.
The company says the TV features much of the same tech from last year’s advanced models, but in a more affordable package.
According to Sony, the LEDs are intelligently controlled by XR Backlight Master Drive local dimming technology, which shares its core technology with Sony’s professional monitors.
The 98-inch model is priced at $6,499.99 at the high end, and $1,699.99 for the smallest 55-inch model.
BRAVIA 2 II
New to the BRAVIA TV lineup this year is the entry-level BRAVIA 2 II, with Sony says is designed as a home theater starting point. Available in sizes from 43 inches to 75 inches, the new TV will feature 4K resolution, Dolby Atmos and DTS:X compatibility.
The BRAVIA 2 II is priced at $699.99 for the 55-inch model, and that goes up to $1,099.99 for the 75-inch screen.
Other features of the TVs include a filmmaker-intended cinematic experience with Studio Calibrated modes, 4K upscaling, and support for IMAX Enhanced, Dolby Vision, and Dolby Atmos for HDR visuals and surround sound.
The TVs are also designed to seamlessly integrate with BRAVIA Theater audio systems (including the company’s new 2025 home audio lineup) via the BRAVIA Connect app. Additional features include energy monitoring, accessibility tools, and voice commands.
BRAVIA 7 Joins Sony’s Home Theater Projector Lineup
In addition to its BRAVIA TV additions, Sony is expanding the BRAVIA projector lineup with the BRAVIA Projector 7, a native 4K SXRD laser projector that joins the BRAVIA 8 and 9 models. The projector offers up to 2,200 lumens, 4K at 120fps, up to 12ms input lag, low-latency mode, and more.
Like its TVs, the BRAVIA Projector 7 is powered by Sony’s XR Processor for high-brightness technology, the same featured in the other projectors in the lineup. This enables a host of image enhancement technologies including XR Dynamic Tone Mapping for frame-by-frame brightness optimization.
The processor also helps control laser dimming in dark scenes, resulting in deeper blacks while maintaining tone and color expression, while also upscaling imagery to 4K to recreate lost texture and detail.
Like the BRAVIA Projector 9 and 8, BRAVIA Projector 7 is compatible with IMAX Enhanced content, for immersive IMAX visuals.
Sony says the projector is also compatible with home automation platforms like Control4, Crestron, Savant, and AMX. It also features Sony’s Corner Keystone Correction and versatile Lens Shift to make installation simple in any room.
Users can also switch between 2.35:1 and 16:9 content on Cinemascope screens without having to make lens adjustments.
What’s New in Sony’s BRAVIA Home Theater Audio Lineup
Integrating with the new BRAVIA TVs is the company’s new lineup of home theater audio solutions, including the BRAVIA Theater Bar 6, a 3.2.1 Dolby Atmos/DTS:X soundbar with wireless subwoofer. It features Sony’s surround sound and dialogue enhancement technology, as well as upmixing stereo sound to 3D audio.
For more immersive audio, Sony’s 2025 release includes the BRAVIA Theater System 6, a 5.2.1 all-in-one package with rear speakers and 360 spatial sound mapping. Also included are the BRAVIA Theater Rear 8 wireless surround speakers.
