Séura’s New Smart TV Mirrors Add Delightfully Subtle Ways to Relax and Entertain

Séura says its new Smart TV Mirror line, featured at CEDIA Expo 2024, is the most advanced interation of the product.
Published: September 16, 2024

Séura, makers of outdoor TVs, custom and lighted mirrors, and more have relaunched their line of Smart TV Mirrors that integrate video into designed spaces that taps into the growing trend of offering discrete viewing experiences that keeps screens hidden when they’re off.

The company’s new mirrors with an embedded smart TV were featured prominently at the company’s CEDIA Expo 2024 booth, which was positioned near the main entrance to the exhibit hall.

Séura Booth CEDIA Expo 2024
Séura at CEDIA Expo 2024. Photo/Zach Comeau

According to Séura, the Smart TV Mirror line includes Framed TV Mirrors for living rooms and bedrooms, Vanity TV Mirrors for bathrooms, salons and spas, and other curated options with TVs up to 75 inches and glass sizes up to 70-inches by 94-inches.

At CEDIA Expo, the company appeared to be demonstrating those applications, as well as the larger-sized mirror TV in what looked like a dedicated fitness room use case.

In a press release, the company says the reinvented TV Mirror line features Seura’s vanishing technology and new TV panels that were designed specifically for TV Mirror application. The 4K UDH smart TV features a 70% increase in brightness and a new operating system that provides access to popular streaming services.

A new remote features Air Mouse technology that allows it to function as both a standard remote and a cursor for another control option, the company adds.

In a statement, Gretchen Gilbertson, co-ceo of Séura, calls this iteration of the Smart TV Mirrors the company’s “most impressive” yet.

“Our new Smart TV Mirrors are a testament to our commitment to merging design with technology in ways that elevate everyday living,” Gilbertson says.

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