Séura has announced it will be launching a new catalog of products that it will be naming Séura Contract.
What Will Make Séura Contract Different
According to the company, the new catalog will be catered exclusively for hospitality and commercial spaces and feature an extensive collection of designer mirrors.
While the company already has a presence in hospitality spaces through its lighted mirror product, the introduction of Séura Contract seems to be a formalization and an expansion of this business segment, as the company will also be adding entirely new product categories that are not presently available.
“Designing for the hospitality industry means creating products that enhance both form and function,” said Nate Stout, Director of Commercial Sales.
“Séura Contract is our way of providing designers and hospitality professionals with solutions that inspire and elevate their spaces. The addition of makeup and decorative mirrors marks an exciting new chapter for Séura.”
So What Types of Products Are Being Added?
According to the company, the Séura Contract Catalog will feature over 100 mirror designs including lighted vanity mirrors, wardrobe mirrors, makeup mirrors, and decorative mirrors.
These new offerings also introduce unique shapes, framed and frameless options, integrated shelving, premium finishes, and advanced magnification features, adding an abundance of functionality and designer options onto Séura’s iconic products. Below is a small selection of the types of customization options the company will be offering.
It is unknown if these unique designs will also extend to the company’s recently released smart TV mirrors.
The CI Industry and Hospitality
In a press release regarding the announcement, Séura notes how it sought to provide “more than off-the-shelf solutions” when it came up with its Contract Catalog. Specifically, the company states how it views its mirrors as serving as the foundation for custom projects in both hospitality and commercial design spaces.
Though once sparsely by the CE Pro audience, hospitality has seen a growing presence among integrators as of this year’s State of the Industry report. According to respondents from our most recent survey, the number of hospitality/hotel projects have essentially doubled from 30% to 59% year over year as commercial office jobs have shrunk in the age of hybrid and remote work.
With the introduction of Séura Contract, the manufacturer ultimately hopes to simplify the design process, offering a user-friendly interface and a comprehensive catalog to help professionals working in hospitality create more stunning environments.
Interested parties can visit contract.seura.com to explore the new catalog and learn more about Séura’s new offerings for hospitality.
