Previously only available on its series of The Frame TVs, Samsung’s Art Store is now going to be available on some of the company’s recently launched TVs.
In addition to new versions of The Frame and the Frame Pro, the company’s catalog of artwork will be available on the new Neo QLED 8K, 4K and QLED models. The move comes as the company appears to be doubling down on the success of the category, which the company has largely pioneered.
Notably absent from the list of Samsung TVs that can access the art catalog is the company’s line of OLED TVs, which the company is expanding with three new models this year.
More Opportunities to Display Art on TVs
This new initiative includes The Frame Pro, an upgraded version of The Frame that features a more advanced 4K display from the Neo QLED line, improving one of the few drawbacks of the very popular TV.
While the addition of the Frame Pro means users can use art mode on the company’s most advanced art TV to date, bringing the Art Store to the company’s 8K Neo QLED TVs enhances the experience even further.
Samsung’s continued improvements to its line of art TVs comes as the company faces an increasing amount of competition in the category, with companies like Hisense, TCL and Skyworth releasing their own art-inspired TVs.
In fact, Hisense is expanding its CanvasTV lineup of art TVs with larger sizes up to 85 inches. However, Samsung’s Art Store is now available on the company’s new 115-inch QN90F Neo QLED TV, its largest consumer display to date.
Samsung’s Art Store Improvements
Samsung says it has been continually improving its Art Store, which now offers access to a catalog of more than 3,000 artworks from more than 1,000 artists via collaboration with art museums. Since launch, Samsung says it has grown the total number of artworks by 233%, and that is growing thanks to a growing number of collaborations with museums and art institutions.
Also recently brought to the Samsung Art Store is a new curated collection of 23 select works from Art Basel Hong Kong, showcasing artists like Ticko Liu, Jimok Choi, and Bae Yoon Hwan. As the Official Art TV of Art Basel, Samsung also hosted an immersive installation at the event, highlighting works by five contemporary artists. This collection is part of a quarterly Art Basel series, following Art Basel Miami Beach, with upcoming releases from Basel and Paris later this year.
