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Earlier this month Core Brands began shipping the new Panamax VT4315-PRO power conditioner. We caught up with Core Brands’ Director of Power, John Benz, to learn what this innovation means for dealers.
What was the idea that led you to create the VT4315-PRO?
One thing we really focus on is listening to our customers, to learn how they are using our products and what they’d like to see from us that we are not offering. Two years ago we introduced an 8 outlet power strip designed specifically to be mounted vertically in a rack. Integrators use it to extend the protection and filtration from an existing Panamax power conditioner in the rack, effectively adding more outlets. Often it is connected to one of our M4315-PRO conditioners. This made sense as the M4315-PRO is one of our most popular power conditioners. So we thought “let’s take two great products and put them together.”
And the result is the VT4315-PRO?
Exactly, we took all the AC surge protection, line filtering, IP-controlled power management, and signal-side protection from the M4315-PRO and put it in a vertical form factor to attach to the back of the rack. Think of it as a 0-RU power manager.
So it’s the M4315-PRO on its side?
More than that; we added four more outlets. It has 12 outlets in 8 controllable banks, with 4 individually controlled outlets and 4 controlled duplex pairs. We have also added some new features on the software side, with more customization available on the start-up/shut-down and power cycling configurations that trigger when someone does a physical hard-reboot, ideal for managing network devices.
Run us through the rest of the specs.
Sure, this is flagship-level protection and performance. It leads with Panamax’s Protect-or-Disconnect surge protection – including signal side protection – plus our AVM automatic voltage monitoring to protect connected equipment against over and under-voltage situations. These are actually more common than catastrophic spikes, and over time put a lot of wear and tear on electronic equipment. The VT4315-PRO also employs our LiFT Linear Filtering technology to maximize performance of AV gear.
The unit will fit into a rack 24RU and above and comes with mounting brackets that can be installed in multiple orientations. This allows integrators flexibility to place the VT4315-PRO in an ideal position on the rack for easy and clean cable management. The brackets include custom plastic adhesive gaskets for ground isolation between the chassis and the rack.
And of course, the VT4315-PRO is BlueBOLT™ enabled. The BlueBOLT remote power management platform allows integrators to remotely reboot problem components to resolve on-site issues without a service call. That’s the most common use, but BlueBOLT™ cloud technology delivers additional features that can be accessed from any web enabled device, anywhere in the world. The VT4315-PRO enables control over 12 connected devices, with 4 individually controlled and the other 8 controlled in duplex pairs.
What has been the response so far?
Response to the VT4315-PRO has been phenomenal. We previewed it at Infocomm in early June as it has commercial application as well as residential. The dealers there gave it high marks and we were recognized with a Commercial Integrator Best Award, so that was pretty cool. We previewed it with our CI dealers before that and initial orders from the channel were really strong. As I mentioned, we designed the VT4315-PRO based on use cases and opportunities we were hearing from dealers. Ultimately, this is our product mission – develop innovations that address dealer needs and create real value for end-users. The VT4315-PRO is $649.95 MSRP, the same as the M4315-PRO, so we are confident of delivering great value with this new addition to the line.
See the new VT4315-PRO at corebrands.com.
