New research from smart home device maker Vivint finds that smart home technology dramatically increases the value of a home, with the average smart home nearly double the cost of a non-smart home.
The research is the culmination of analyzing real estate listings and surveying 1,000 Americans, and it suggests that homebuyers are willing to pay premium prices for a luxury automated experience.
The Average Value of Smart Home and Where They Are Popular
According to Vivint, the average cost of a U.S. smart home in 2025 is more than $1.2 million, while the average cost of a non-smart home is just north of $660,000.
Vivint’s data on the geographies of the highest-priced smart homes tracks with CE Pro’s experiences covering the custom smart home market, with areas like southern California, New York, Florida, and parts of the Southwest among the highest-priced smart home markets.
Per the company’s research, Los Angeles, New York, Dallas, Miami, and Houston had the highest number of smart home listings. However, price differences between home types varied significantly across metro areas.
For example, Philadelphi had the largest price gap, with smart homes costing an average of about $1.56 million compared to just $365,000 for a non-smart home. On the flipside, non-smart homes in cities like Arlington, Texas and Raleigh, N.C. were actually more expensive than smart homes, almost 40% more so.
Still, the more mature smart home markets in the most affluent areas of the U.S. saw the most expensive smart home prices Los Angeles, Scottsdale, Ariz., New York, Miani and San Diego round out the top five most expensive smart home markets, while cities like Fort Waine, Ind., El Paso, Texas, Indianapolis, Ind., Raleigh, N.C. and Greensboro, N.C. were the cheapest, with average prices topping out at $406,000.A
Are Smart Homes Worth the Money for Buyers?
The question of if smart homes are in demand has been on our minds lately, with The Hollywood Reporter recently publishing an article citing interior designers and luxury real estate agents about a tech-free push among high-end homebuyers. Essentially, the article claims that the ultra-rich are increasingly being turned off by smart home technology.
However, Vivint’s research—along with many other sources—suggests that smart homes are actually growing in popularity.
According to the data, 28% of Americans said they would spend more money for a smart home, more than $18,000 on average. Just two years ago, Vivint ran the same study, and found that just 10% of Americans said the same, spending an average of $15,000 more.
While Vivint’s research isn’t solely based on the super-luxury home market, it does track with all relevant tech industry data that suggests smart home devices are becoming increasingly popular.
This year’s study found that 25% believed smart homes would become the norm within the next five years.
Nearly 1 in 10 Americans had plans to move into a smart home within the next year, and 59% already lived in one. The technology appears to appeal to millennials, who were the most likely to live in a smart home (63%).
Key Concerns Remain
Despite that appeal, the study also revealed key concerns among homebuyers considering smart home technology, and they are familiar ones.
Privacy (60%) and cybersecurity threats (56%) are the top two concerns listed, followed by dependence on the network (49%), suggesting that buyers are balancing convenience with security and reliability when choosing devices.
Other concerns cited included cost of installation and maintenance (46%), reliability of devices (41%), devices becoming outdated (40%), and complexity (21%).
Despite those concerns, 62% of those surveyed said smart features increase a home’s resale value.
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