AVPro Global has officially launched its “Winning Together” initiative–an industry-facing program meant to support audiovisual integration professionals by providing pricing stability, product availability and a foundation for long-term partnership in a rapidly evolving market. Specifically AVPro Global cites global market conditions and shifting trade regulations as major factors that continue to impact the electronics integration industry.
AVPro Global is the parent company of AVPro Edge, AudioControl Pro, Bullet Train, Murideo and ThenAudio.
More Details on the AVPro Global ‘Winning Together’ Initiative
The “Winning Together” initiative addresses some of the most pressing concerns for integrators and resellers today, which include rising costs, unpredictable pricing models and inconsistent supply chains. AVPro, by contrast, says that it is committed to maintaining a dependable partnership model that helps protect dealer profitability and operational consistency.
Key components of AVPro’s dealer commitment include the following:
- Assurance of unchanging pricing through the end of 2025.
- Locked-in 2025 dealer programs based on current thresholds.
- Consistent solution availability across its portfolio.
- Ongoing product development, tech support and full participation in industry events.
“Our success has always come from our customers’ success,” Murray observes. He adds, “We’re structured to prioritize long-term partnerships over short-term profits — and we’re willing to make the necessary sacrifices to protect our dealers’ margins.”
This approach, AVPro says, enables it to remain resilient and responsive, even as others across the sector grapple with rising costs and supply-chain disruptions.
An Invitation to Strengthen the Partnership
As part of the “Winning Together” initiative, AVPro encourages dealers and partners to do the following:
- Continue specifying and purchasing AVPro Edge, AudioControl Pro, Bullet Train and Murideo products.
- Maintain program thresholds.
- Stay connected with the AVPro sales team for product updates and personalized support.
Moreover, the company pledges to continue to lead with integrity, transparency and a clear mission. That mission, the company says, boils down to creating lasting partnerships that benefit everyone in the AV integration ecosystem.
Another version of this article originally appeared on our sister site Commercial Integrator. Its contents have been tailored to better serve CE Pro audiences.
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