A newly formed partnership between One Firefly and Crestron is designed to help dealers better market themselves. (photo courtesy of One Firefly) One Firefly, a digital marketing firm specializing in the custom integration markets for residential and commercial technology professionals, has unveiled a joint marketing program with Crestron Electronics to support the sales and marketing efforts of Crestron Service Providers.
Crestron is a global control and automation systems company and the marketing program is specifically crafted for Crestron Service Providers (CSPs). One Firefly points out the initiative, featuring a three-month marketing campaign, was introduced at the Crestron Masters 2024 event in Orlando, Fla., back on March 19-21, where One Firefly participated to roll out the program to attending CSPs.
“We’re continuously seeking innovative ways to support our CSP network. Recognizing the transformative power of marketing, we’ve teamed up with One Firefly to empower our CSPs to tap into new business opportunities and thrive in 2024,” comments Mark Pellegrino, director of channel marketing, Crestron Electronics. “One Firefly’s industry-specific acumen makes them an ideal partner, and we’re excited about the potential impact of this program.”
One Firefly CSP Alliance Enables Improved Customer Relations
One Firefly boasts that with a commitment to elevating the support for their service providers the Crestron’s partnership aims to help CSPs deepen their connections with customers, welcome new clients, and share the great solutions they offer, all while enhancing the CSPs’ brand presence.
The campaign is tailored with each company’s branding and includes marketing strategies such as dynamic landing pages, email marketing, and live chat support. According to One Firefly, enrolling in the program is fast and easy, and it requires no more than 15 minutes of a CSP’s time.
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“Partnering with Crestron on this special program for CSPs is a fantastic opportunity. In today’s ever-evolving market, effective marketing is crucial for businesses to maintain a competitive edge,” adds Jessica Weiss, director of strategic partnerships & programs, One Firefly. “This program reflects our mutual commitment to fostering CSP growth through strategic marketing efforts, and we’re eager to see the positive outcomes it will bring.”
Earlier this year, One Firefly also expanded its longstanding partnership with Lutron into developing a dedicated dealer program that offers multiple tiers of marketing strategies and solutions.
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