Tolka, a developer of broadcast technology solutions, and Advanced HDR by Technicolor are showcasing their software on the new NEXTGEN TV receiver from Atlanta DTH (ADTH) at CES 2025.
Powered by Montage system-on-chip (SoC) and enabled with Advanced HDR by Technicolor technology, this device allows consumers with non-NEXTGEN TV-compliant televisions to access the latest live and streaming HDR content from NEXTGEN TV broadcasters.
The companies explain the new receiver enables HDR television owners to receive premium HDR broadcasts from Sinclair and other major broadcasters, including: PBS, Gray Television, and Capitol Broadcasting. Consumers with SDR televisions will also benefit from enhanced SDR picture quality when using the receiver to access NEXTGEN TV services.
“The implementation of a NEXTGEN TV receiver, powered by Tolka and Advanced HDR by Technicolor, broadens access to HDR and SDR content for a growing audience,” says Alex Day, vice president at Tolka. “This device makes it possible for more viewers to enjoy NEXTGEN TV broadcasts with exceptional picture quality.”
The new receiver enables HDR television owners to receive premium HDR broadcasts from Sinclair and other major broadcasters, including: PBS, Gray Television, and Capitol Broadcasting. Consumers with SDR televisions will also benefit from enhanced SDR picture quality when using the receiver to access NEXTGEN TV services.
“The implementation of a NEXTGEN TV receiver, powered by Tolka and Advanced HDR by Technicolor, broadens access to HDR and SDR content for a growing audience,” adds Day. “This device makes it possible for more viewers to enjoy NEXTGEN TV broadcasts with exceptional picture quality.”
