RoseWater Energy Group, a provider of intelligent power conditioning and energy management systems, has announced the appointment of two new rep firms: Synapse Sales will now cover Missouri, Iowa, Kansas, Nebraska, and Southern Illinois. Associated Lighting Representatives (ALR) will handle for the company the Northern California territory.
RoseWater Energy states the expansion bolsters its reach and support across the United States.
“We are delighted to welcome these distinguished companies to our team,” comments David Laikind, vice president of RoseWater Energy.
“Our partnership with ALR and Synapse Sales will play a vital role in advancing our mission to bring world-class power management solutions to luxury homeowners.”
ALR, a firm invested in protection for high-end audio video, lighting controls, and fixture solutions, will represent RoseWater Energy in Northern California, Northern Nevada, and Central California.
“ALR believes the RoseWater electrical system is an important piece of infrastructure for residential construction,” notes Bob Foppiano, general manager of residential sales for ALR. “The RoseWater Energy Hubs are an excellent addition to our portfolio. We look forward to representing Rosewater in our region.”

Synapse Sales, a representative firm in the CEDIA channel, will represent RoseWater Energy in Kansas, Missouri, Nebraska, Iowa, and Southern Illinois. Rik Patrick, president of Synapse Sales, adds the alignment of the two companies’ philosophies and core values, saying,
“Synapse Sales is thrilled to partner with RoseWater Energy. Their commitment to pioneering integrated energy solutions complements our dedication to connecting our dealers with superior brands. We believe the RoseWater Energy Hub will significantly enhance our ability to grow business for and deliver more profitable projects to our dealers,” says Patrick.
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