Samsung has announced a strengthened partnership with Philips Hue and its SmartThings platform with 155 Philips Hue products now being certified as Works with Samsung SmartThings (WWST).
Philips Hue Fixtures Now WWST Certified
Once certified, Works with SmartThings (WWST) is designed to provide co-marketing and go-to-market benefits for partners. These benefits the global electronics company notes, include showcasing products in the SmartThings app & online with retail purchase links and collaborating with digital content and campaigns, PR opportunities, and events to promote the brand to the Samsung SmartThings audience.
“We are always striving to make the Works with SmartThings Certification process easier and efficient for partners. Our latest updates to our Developer Center have enhanced our offering to partners,” comments Aaron Swift, director of product management-developer experience, Samsung SmartThings.
“As a pioneer in smart lighting, Philips Hue has set the standard for innovation and reliability. We are pleased to expand certification to their full lighting portfolio, ensuring more consumers can experience their high-quality, connected lighting solutions.
Samsung says that its ecosystem enables seamless connectivity across a wide range of smart home product categories. With these additional Philips Hue lighting products, users gain access to an even broader selection to simplify life, enhance enjoyment, and create powerful automations with other Works with SmartThings products.
“SmartThings has been a key partner for us and we are excited about the opportunity to add our latest model lineup to the Works with SmartThings ecosystem” says Winny Fong, director of smart home partnerships for Hue. “We can’t wait for users to enhance their smart homes with Philips Hue and SmartThings.”
