Coastal Source, a designer and manufacturer of high-performance outdoor audio and lighting, has announced that it will deliver its new EVO outdoor lighting solutions in new packaging.
According to Aja Ferretti, Coastal Source technical specialist, the change is not so much about what’s included in the packaging but rather what’s not included: plastic. Instead of traditional plastic inserts, baggies, and bubble wrap, EVO components arrive in recycled cardboard cartons that contain only cardboard, paper, and cotton muslin bags. Even the familiar twist-ties are missing. The shift in packaging was driven by dealer and installer feedback, specifically regarding the significant waste generated by each job.
“Our technical sales team took note of the dealer feedback we received regarding the excessive amount of packaging that came with each order. It was a real pain point for them. The abundance of non-biodegradable material ended up in dumpsters, creating unnecessary costs and adding time to waste disposal processes. Moreover, the jobsites themselves were messy, which diminished the professional image that dealers work hard to maintain,” comments Ferretti.
“The launch of our EVO product line presented the perfect opportunity to transition to plastic-free packaging. What makes EVO different is that it arrives in recycled packaging, with the fixtures and components protected by cardboard inserts and tubes. Items like lenses and filters, which used to come in little plastic bags, now arrive in paper boxes and envelopes. Additionally, plastic bubble wrap has been replaced with cotton muslin bags, and there are no twist ties.”
New Coastal Source Packaging Supports Recycling
Coastal Source points out that all packaging materials are designed for street recycling or backyard composting. For locations where recycling is not available, the packaging is fully biodegradable, even without heat or chemical treatment.
Made of solid brass, EVO is engineered to withstand challenging environments and the product line comes with a lifetime warranty. EVOs’ fully integrated LED modules, along with Coastal Source’s Plug+Play technology are engineered to provide resistance to water, dust, and the elements. All wiring connections are IP67 rated and are backed by a five-year warranty. The N.J.-based manufacturer also emphasizes the EVO product line requires no specialty tools to install or modify.
“At Coastal Source South, we’re on the shore every day. Marine conservation and environmental stewardship are part of our DNA – that’s something that sets us apart,” adds Ferretti. “By eliminating plastic and simplifying cleanup, we’re reducing time and labor for everyone. And, we plan to extend our no-plastic packaging to other product lines in the near future. EVO serves as a prime example of how doing the right thing can also be the smart thing.”
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